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Hey there,

Welcome to Arrow + Root. We are so glad you are here! We believe that your story matters. Creating your adoption profile is one of the most important aspects of your adoption journey. It is the first, and usually, only opportunity for you to share your story with an expectant family or agency. We know this step can be intimidating. That's why we are here to empower you and fill you with confidence so that you leave your time with us proud of the book that we create that represents your family in the most authentic way possible. We know that standing out and making a great (and lasting) FIRST impression means everything!

I can't wait to get to know you! Mallory, owner

Our Mission

We aim to serve hopeful adoptive parents, educating them through the process, while creating a profile book that will transparently and accurately reflect who they are as a family to any expectant mom they present to.


Our Heartbeat

Sharing your heart, hopes, and dreams with a expectant family is important. This is the critical moment they learn who you are! Choosing your pictures, words, and design are vital in making a lasting impression that stands out. 

Having a professionally designed profile book that is expectant parent focused and ethical, will help you stand out and bring you comfort in knowing your book communicates who you are as a family in the best way possible.  

Sharing my view as a partial adoptee, I offer a unique perspective that many hopeful adoptive families won't hear. We also have a birth mom, Leah, on our team who shares her experience with our hopeful adoptive families. We are the first profile book company that covers ALL sides of the triad when we create your profile book.





For transparency and clarity, here are a few of our core values:

  • We believe that God made each person in His image and that each person has inherent value.

  • We believe in ethical adoptions and will always fight for better education and resources for the whole triad.

  • We never stand for racism in any form and advocate for all voices.

  • We value meaningful relationships with each client, both during and after the book is complete.

  • We hold true to our integrity and consistency through our approach.

Meet Mallory, Founder

Hi! I'm Mallory. I am a Georgia Peach, Chick-fil-A loving southern girl who lives at the foothills of the North Georgia Mountains. 

Most days you can find me outside with my son, Grey, adventuring around our property. If I'm not with him, which is a rare occasion, you can find me cuddled up on the couch with a blanket and my hubby watching one of our favorite shows.

I am mostly known for my lax attire of yoga pants and long sleeve tees, my desire to be with my large family, (there are 15 of us) and my work ethic....which somedays gets me in trouble with the hubby as I have a hard time turning it off! :) 


I love serving people by using my experience in Graphic Design, Branding and Marketing from my previous work at a Pregnancy Medical Clinic/ Non-Profit world and utilizing those skills in creating beautiful, modern profile books for families in the midst of the adoption journey. That is one of the many reasons I am so passionate about having a pretty profile book that tells these amazing expectant parents your family's story. 


The things I am most passionate about are my 5 adopted siblings that each rock an extra chromosome (Down syndrome), my marriage with my wanna be country husband, Josh, our son Grey, and last but NOT least-shouting from the rooftop the goodness of Jesus! 

I hope we have an opportunity to chat soon! 


Adoption Profile Packages
We will design a profile book that represents YOU in a modern, beautiful, personal way that differs from the typical photo profile. Because we are expectant family focused, you will stand out in a way that shows an expectant parent you took the extra time to pay attention to the small details. Let us help you share your STORY!
We have an exclusive with Leah Outten of Open Adoption Consultants. Leah is a birth mom and has an open adoption with her birth daughter and her birth daughter's family. She will bring unique insight to each client experience as she shares her heart, provides insight and offers education to each client of ours. The following packages will include an hour phone call with Leah as she helps you understand how to speak with expectant parents considering adoption, the benefits of open adoption, how to navigate adoption relationships before and after placement, and tackling the difficult hello and promise letters. Leah will also review each profile book before we are finished with your final draft! 
We NEVER use templates. We want your book to be as unique as you are, so we only create custom designs. Lastly, we offer help to you with the editing of your book. We offer guidance and support in your writing as you complete our questionnaire that eases you through the storytelling process. We don't write the content for you as we feel like the best and most IMPORTANT thing you can do is share your heart vulnerably and authentically. WE WILL help in the editing process as much or as little as you need so that the end result feels polished and put in a way that you feel best represents your family!

Add a Woven Together Course to a package

$100 + package price


  • Lifetime access to our Woven Together Course.

  • Woven Together Workbook that coincides with the videos.

  • A certificate of completion of the course for your adoption professional. (11 hours of education)

Purchasing the course and profile book together, you save $35.



  • 20 Page soft-cover booklet design

  • 1 Hour phone call with Leah Outten, a birth mom on

  • our team.

  • 2 Rounds of edits

  • 1 PDF version of your profile book

  • 5 (8 X 10) Professionally printed profile booklets 

Sweet Spot




  • 16 Page soft-cover booklet design

  • 1 Hour phone call with Leah Outten, a birth mom on our team.

  • 2 Rounds of edits

  • 1 PDF version of your profile book

  • 3 (8 X 10) Professionally printed profile booklets





  • 16-20 Page high-res PDF

  • 1 Hour phone call with Leah Outten, a birth mom on our team.

  • 2 Rounds of edits

  • Custom design, no templates

  •  ALL packages can be adjusted to your specific needs! 
  •  Extra books available for an additional cost.
  •  Minimum service fee of $100 for any additional edits, changes, etc.
          to your profile book.
  •  Reviewing your current profile book (that you create) is a $250 service.

Meet Leah

After placing her birth daughter at 16 years old, she went on to graduate college, marry her love, and they now have 5 children that they parent. When she's not changing diapers or folding mountain ranges of laundry, she can be found writing for various websites as a freelance writer– and hopefully chatting with people like you! She's a coffee mug collector, an essential oil smeller, and lover of deep conversations.



What sets us apart is our quality standard beyond the beauty of your book, but within the process as a whole. We are intentional with our time so that we get to know you on a deeper level. We don’t want to just take your content, create a book and send you on your way. Relationships matter to us!

Our promise is to align your vision for your profile book with our talents and perspective to bring your story to life through a custom and personal design. We promise to empower and equip you in sharing your heart with an expectant mom, which is why we walk alongside you each step of the way with guidance and advice. Our promise is not to get your family chosen. Our promise is to challenge you in sharing your heart authentically and passionately while learning about all sides of the triad for this lifelong journey you are beginning.


What our clients are saying...

"This process was so easy! Mallory explained everything and was there if I had any questions. She delivered a beautiful profile book that we treasure and was a great representation of our family!"

"Working with Arrow and Root was such a great experience. Mallory tells you what to expect going in to it. We handed over our pictures and experiences and she created a beautiful book that would've taken me months to do (and I know from experience). I appreciated her experience in the adoption world and suggestions she made to improve upon wording. She's quick to respond to questions and overall easy to work with."

"Working with Mallory was a wonderful experience! She put the book together beautifully and was open to any ideas I had. Trying to put you and your families life on paper can be very intimidating and you really hope that it will show who you are. Arrow + Root made that happen! I am so pleased with the finished book and will treasure it forever!"



Let's Chat

Email me directly at arrowandroot@gmail.com

©2020 by Mallory Fogas. All rights reserved